Messaging apps and social media platforms have been combating over the past couple of years. The truth is, it is getting more difficult for social media to compete and this isn’t only an assertion; The Statistics Portal claims that the variety of active messaging app users exceeds the variety of social media users. Moreover, it is a steady rising phenomenon for each folk and companies.

Ever wondered why is this occurring? Well, let’s discover a number of favorable features messengers have in addition to the reasons behind this abrupt shift of users from the public to private networks.

Privacy and Security

Messaging safety and encrypted communication are primarily the most important elements users are searching for whereas choosing a messenger for their daily usage. Some modern messaging apps protect our information by not storing users’ messages, calls, videos, and other personal data on the servers. This means that only you possess your messaging history and solely you’ve access to your personal data.

Effective and Simple

In the period of advanced technologies, simplicity is power. Social media networks include too many overwhelming options and buttons, too irrelevant content, and dizzy experience. In contrast, messengers are easier to use – file sharing, call forwarding, voice, and video calling, making free worldwide calls are very easy to use.

Utmost Speed

Since messengers aren’t as overloaded as social media, they operate quicker even in problematic circumstances, similar to poor web connection or crowded Wi-Fi. At the same time, messaging apps use low data transfer and care about your wallet. After all, who needs to pay unjustified payments for reaching out to family and friends? No one!

Marketer’s Heaven

The data stream of social media is vertiginous. To control this, social media platforms use various algorithms filtering the content. Meanwhile, messengers wouldn’t have the same strategy. More particularly, they make followers more qualified by reaching them one-by-one and producing better results. Fewer algorithms, simply pure use!

It is undoubtedly true that messengers take communication to the next level taking on each social media giants and calling or email provider. Marketing and IT godfathers argue that messaging apps will turn out to be a serious tool for advertising and marketing campaigns in 2021. Taking into consideration this, Facebook supplemented Facebook Messenger, buying the WhatsApp, and now have 2.6 billion users combined.

So, let’s take a deep breath and keep updated with these changes occurring almost daily.

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