Many freelancers have questions on what is SEO; what is SEO copywriting; what is SEO writing. This article explains – intimately – what this is. And, find out how to generate income from it as a freelance author.
What is SEO?
SEO is an acronym for the phrase “SEO.” Search engine optimization is all about doing particular issues to your web site to drive extra site visitors to it so to enhance on-line gross sales – and site visitors.
What are a few of these “things?”
There are many, however, right here we are going to focus on what it is because it applies to freelance writers. And, this implies writing textual content in a certain approach so that internet surfers (ie, web customers) can land on a specific web site.
What is SEO As It Relates to Freelance Writers?
What freelance writers must be concerned with is keywords. What are the keywords? Keywords are the words and phrases that internet surfers type in after they search for things on-line.
For instance, let’s say you have been thinking about starting a foreclosures cleanup enterprise. You might not know anything about it apart from foreclosures are hot within the news proper now and you have an interest in beginning this type of firm.
So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, and so forth.) and type in the keywords “foreclosures cleansing enterprise” or “foreclosures cleansing” or “foreclosures cleanup” or another related keyword phrase.
Note: When you type phrases right into a search engine to seek out one thing on the web, the phrases you type in are referred to as a keyword (one word) or a keyword phrase (two or more words with commas in between).
How Businesses Get to the Top of Search Engine Results
When you type in these words and hit “ENTER”, a bunch of websites pop up and also you begin to surf (ie, click on on the results) and begin investigating the websites to see if they’ve got the information you want.
The websites that pop up are the results that engines like google, Yahoo, MSN, et al think are probably the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay some huge cash to be among the many first two or three pages in the results that search engines return.
Why SEO Copywriters are So In Demand and How They Make Their Money
One of the methods they get to pop up within the first two or three pages of results is to have relevant textual content that accommodates the correct keyword phrases. And, this is the place you as an SEO copywriter could make some huge cash. You write the text so that their web site must pop up excessive in search engine results.
On many occasions, firms will merely provide you with a bunch of keyword phrases and allow you to write what you want — so long as it is a certain size (usually 300-500 words).
There are many freelance writers – hundreds of 1000’s, if not a couple of million. BUT, solely a tiny minority know what SEO is and the right way to write this kind of copy. And, this is why they’re so in demand.
SEO copywriters have an in-demand talent. And, as an increasing number of firms transfer bigger parts of their advertising budgets to internet advertising and marketing, there is an even higher demand for their expertise.
In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the significance of an SEO copywriter. He writes:
“The role of the company SEO copywriter is distinctive as a result of… Suddenly, the author should optimize press releases, craft articles for social media, monitor social network communications, and develop wiki content material…. a strong SEO copywriter is adaptable and able to internalizing numerous new info extraordinarily fast. These distinctive people have quickly grown to be the backbone of many SEO engagements. If the content material is king, then they [SEO copywriters] are the kingmakers.”
And this is why SEO copywriters can charge a premium for his or her services. If you are on the lookout for a solution to begin or maximize your earnings as a web-based freelance writer, then SEO copywriting is the way to go.