When you start a new website it is important to get it listed and as easy to find by the search engines as possible. After all you can have the best most beautiful website in the world, but if no-one can find it then it might as well not exist. There are a number of free SEO tools available to help you first make sure that your site will rank well when listed by ensuring that your titles, keywords, content and descriptions are correct and then to list your site with the various search engines such as Google, Bing and Yahoo to make sure that they know to look for it.
With Google being the undisputed King of search engines, it is hardly surprising that top of our list come the Google tools for SEO. Google Webmasters tool enables you to monitor how your site is indexed, where your traffic is derived from, how much you have, and how visitors interact with your site. You can also view and submit sitemaps here and check the lists of both internal and externals link.
A tool that can be intergrated with Google Webmasters, Google Analytics provides in-depth analysis of your website with regard to your audience, conversions, and website traffic. As a beginner it will seem a little confusing initially, but will give you an idea of what is measured in SEO and where you should concentrate your SEO efforts. Once you get the hang of it, it is a tool that you will use throughout your SEO career.
Google Adwords Keywords Tool
A very important part of SEO is realising what keywords your site should be using to get the audience that you desire. The Adwords keywords tool displays the search statistics for any given keyword both locally and globally. This allows you to check whether intended keywords actually get searched for and what the competition for those keywords is, making the keywords tool a must-have for SEO professionals.
Open Site Explorer
Open Site Explorer from Moz allows you to see which sites are linking to your competitors and compare the sites with your own. Building links is very important for SEO purposes and this tool helps you check whether you can obtain the same links and how your site does compared with others.
Bing Webmaster Tools
Despite the fact that Bing is only number 2 or 3 on the most used search engines, you should ignore it at your peril as a webmaster. It is a very similar web application to Google Webmasters except obviously orientated to the Bing search engine and network. Setup is simple and requires a Microsoft user sign-up or account but it should definitely be one of your first SEO actions to get your site listed on Bing.
Yoast SEO Tool
For WordPress users who want a helping hand in SEO then look no further than the Yoast SEO tool, which guides you though all the separate stages of optimising a website and ensures that your content is search engine friendly. Helpful indicators such as color coded messages indicate the SEO effectiveness of each page and the app suggests improvements that could be made to that page to get it ranking higher. A must-have tool for WordPress website SEO specialists.